Selling health insurance is a rewarding but challenging profession. Although each year brings increasing demands on your time and energy, technology sometimes falls short.
One of the biggest challenges you face is managing sales for both the under-65 population and those eligible for Medicare. You’ve probably faced errors from manual data transfers, wasted time as you switch between different software systems, and a need to work late to compensate for inefficient processes, all potentially affecting client service quality.
It’s time you “ditch the switch” and find one solution that meets all of your needs and streamlines your processes so you can focus on the rewarding work of helping your clients.
The Evolving Health Insurance Landscape: Why Agents Need Better Tools
You work with two very distinct populations that have different insurance needs.
Those under 65 typically require health insurance plans that address various life stages. They may need a family plan that includes children up to the age of 26, preventive care, chronic disease management, and more. On the other hand, clients aged 65 and older typically rely on Medicare coverage, with many of them selecting Medicare Advantage plans and Part D prescription drug coverage. There are also clients under 65 who qualify for Medicare that you need to consider.
Understanding and keeping abreast of changes for both those under 65 and those 65 and older is challenging enough. Medicare itself is complicated, and each year, there are changes in Medicare policies and options as well as premiums. The under-65 crowd comes with its own challenges, with the healthcare Marketplace adding complexities.
These intricacies make it difficult for platform vendors to do everything. Some opt to focus on the Medicare crowd, while others are limited to clients under 65. That fact means many insurance agents are switching between programs throughout the day as they navigate between the two populations.
At the end of the day, it’s your responsibility to understand the plans and policies you sell and so much more. You need to find health insurance software that helps you do your job efficiently while meeting – and exceeding – client expectations.
Fortunately, you can have it all with a platform that lets you verify eligibility, quote, and enroll all ages.
All-in-One Health Insurance Software: Quoting and Enrolling All Ages
The best all-in-one platform will let you work with standard policies, marketplace plans, Medicare and Medicare Advantage plans; give you access to a wide range of carriers; help you meet compliance requirements; enable you to cross-sell supplemental products; and be an end-to-end CRM that starts with lead management and helps you build relationships and delight your clients.
Let’s look at how an ideal solution will let you work with diverse age groups.
65 and Over Market
The Medicare Maze is real – both for you and your clients. Choosing a Medicare enrollment software solution designed to help you manage the entire Medicare lifecycle turns you into a guide who helps your clients make informed decisions. It should streamline the entire process, automate routine tasks, and organize client data.
The best solution will:
- Have an easy-to-use health insurance verification software to confirm eligibility.
- Include a robust compare and enroll shopping cart tool for personalized quotes.
- Help you maximize opportunities during the Medicare Advantage open enrollment period (Medicare Advantage OEP) while you assist clients as they switch Medicare Advantage plans or return to an original Medicare plan.
- Provide an Estimated Annual Retail Drug Cost for Medicare Advantage (EARD) tool that streamlines calculations, identifies and verifies doctor coverage, and seamlessly matches prescriptions.
- Facilitate smooth Medicare management with automated reminders of key dates.
Under 65 Market
At the same time that your health insurance enrollment software excels at optimizing Medicare quoting and enrollment, it should also cater to the under-65 market. In general, insurance plans for clients are more flexible, and proposals for them often include multiple types of plans.
To maximize sales to the under-65 market, you need:
- Insurance lead software that streamlines lead management
- An Enhanced Direct Enrollment (EDE) dashboard for easy Marketplace pricing.
- Access to an extensive carrier network for multiple coverage options in all states where you sell.
- Comprehensive product offerings including supplemental insurance.
- Professional health insurance quoting software that lets you combine standard, marketplace, and ancillary plans with the ability to enroll clients in any or all of them.
Finding the Right Health Insurance Software for You
Your job can be easier than ever before – if you have the right health insurance software and learn the best practices for using it.
At Quotit, we support leading insurance brokerages and independent agents with our all-in-one solution for your under-65 and 65 and over clients. We pair our industry-leading solution with a full resource center including ebooks, checklists, toolkits, webinars, and more that have all been created to help you meet your professional goals.
Every journey starts with one step, and your first step should be to compare health insurance software solutions to see which platform provides the tools you need.
Download our comprehensive comparison guide today, and see what the future holds for you!
