Every insurance agent needs to spend a lot of time on the phone with prospects in order to grow their business.
Without the right plan in place, however, many of those phone calls might be for naught.
Here are six phone prospecting tips for insurance agents that should help you enjoy more productive conversations with your leads—and close more deals as a result.
Buying insurance is a major decision everyone must face.
Your clients need insurance to protect themselves and their loved ones, so they look for insurance brokers who have a certain set of skills that make them feel at ease when searching for coverage that meets their individual needs.
Imagine you’re planning a vacation to Hawaii, and it’s time to book a flight.
You could visit each company’s website to find out what Delta, American Airlines, and Southwest Airlines have to offer—and then cross your fingers and hope you find the best deal.
You could also use a comparison shopping tool such as Kayak to search every airline’s website at the same time. In doing so, you’d get a real-time comparison of all flights that meet your criteria, increasing the chances that you find a flight that’s convenient and best for your budget.
Are you looking to grow your insurance agency or brokerage?
One of the easiest and most cost-effective ways to do that is by strengthening your insurance referral marketing program.
If you’re not quite sure what referral marketing is, here’s a brief refresher: Essentially, you offer your clients the ability to refer business your way in exchange for some kind of reward—such as a commission, a discount on their services, or a gift card. Review federal and state regulations for incentives before you start any referral program promotions.
These authentic word-of-mouth recommendations don’t take up any of your time, and they’re quite effective. Data shows that referral marketing is much more persuasive than traditional outreach. Customers are four times more likely to make a purchase when someone they know referred them. What’s more, referred customers have a 16 percent higher lifetime value.
With the right approach to referral marketing, you can sell insurance right from your home—and do very well.
Email plays an incredibly important role in insurance marketing outreach because it’s a relatively low-cost and intimate form of marketing that has tremendous upside.
When done correctly, email marketing helps you develop trusting relationships with prospects and nurture relationships with customers—which helps you close more deals, upsell to current clients, and support your referral business.
First impressions matter, and successful email marketing campaigns start with engaging subject lines.
Growing your insurance business starts with having great relationships with all of your clients.
But in today’s fast-paced world, it can be difficult to find the time needed to provide a personal touch to every one of your customers—particularly when you’re still using an old-fashioned approach.
With the right tools in place, insurance agents can adopt efficient workflows that enable them to reclaim time while personalizing their outreach to each client.