In the insurance industry, first impressions matter.
When clients have a positive experience in the initial days after buying insurance from you, chances are that they’re going to be happy with their decision—maybe even to the point where they’ll look to you to solve their insurance needs for the foreseeable future.
No matter how successful your health insurance agency or brokerage has been in recent years, you can always do better.
These days, customers are demanding personalized experiences more than ever before. In fact, one recent study found that 63 percent of consumers expect personalized services.
Where would your health insurance agency or brokerage be without email marketing?
Insurance agents have their work cut out for them. The industry changes every year—sometimes drastically. New regulations are enacted, insurer merger and acquisition activity takes place, and innovative technologies continue to come to market. The list goes on.
There’s no such thing as a free lunch, so the famous saying goes. In the world of insurance, there’s no such thing as a free lead, either.