The Hub - Insurance Sales and Marketing Tips

The insurance business is incredibly competitive and constantly changing. Many clients look for the easiest solutions to their health insurance problems, and believe it or not, 72 percent of clients search online for health insurance.

To stay ahead of your competitors, you need to stay on top of industry trends and technologies and know what resources are available to help you grow.

Not sure where to get started? We’ve put together a list of 10 resources that you can use to grow your insurance business so you can start thinking in the right direction.

From Uber and Airbnb to Amazon and Netflix, technology has transformed many parts of our lives over the last several years.

The healthcare industry—and healthcare coverage, in particular—is difficult to understand. Even seasoned agents and brokers can have a hard time figuring it all out as laws and regulations frequently change and new treatments come to market.

The health insurance industry changes every year. But the enactment of the Affordable Care Act (ACA) has perhaps transformed the industry more than the usual year-to-year changes, as traditional responsibilities of various healthcare stakeholders have shifted.

In an age when clients demand personalization and substitutes are always just a quick search away, the customer experience is quickly becoming a key differentiator for businesses in all industries. In other words, it’s no longer enough to simply ensure your clients are satisfied; you need to include your clients in your new insurance marketing ideas.

Selling health insurance is an incredibly competitive business. Even the best agents have their work cut out for them as clients switch health insurance plans on a regular basis.