The insurance field is highly competitive, incredibly complex, and constantly changing.
For the most part, consumers choose insurance based on price. Oftentimes, customers don’t even interact with agents or brokers directly. They simply head over to price aggregator sites, compare costs, and go with one of the more affordable options.
Add it all up, and it can be tricky for insurance brokers and agencies to close more deals.
To generate more sales and increase customer loyalty, insurance brokers need to differentiate themselves from their competitors. Instead of simply selling products, they need to transform into strategic consultants.
With that in mind, let’s take a look at five insurance sales tips you can use to become a trusted insurance advisor whom customers rely on for years to come.