In an age when clients demand personalization and substitutes are always just a quick search away, the customer experience is quickly becoming a key differentiator for businesses in all industries. In other words, it’s no longer enough to simply ensure your clients are satisfied; you need to include your clients in your new insurance marketing ideas.
Insurance is a complicated and competitive business. Plans, premiums, and regulations change every year, which confuses the average insurance buyer—who is usually looking to get the best deals.
To get ahead and stand out from the pack, agents need to increase efficiency and effectiveness—positioning themselves as trusted advisers.
Working as a sales agent in the health insurance industry can be lucrative and exciting. With recent training and a solid grasp on the current market, you have the knowledge and enthusiasm you need to get started, but what else do you need to be successful? Leads.
Generating insurance leads is the first step in building your book of business and earning an income. You don’t have to purchase leads to get started. Let’s review some of the best lead generation tips for insurance agents new to the industry:
It’s not a surprise that mobile devices continue to transform our personal and professional lives. Mobile internet usage has been increasing steadily while desktop platforms experience less traffic. This makes sense when you consider that 75% of Americans own a smart phone and over a billion people own tablets globally. This wave of mobile usage will only grow – as will its undeniable affect on consumer habits.