Insurance is a complicated and competitive business. Plans, premiums, and regulations change every year, which confuses the average insurance buyer—who is usually looking to get the best deals.
To get ahead and stand out from the pack, agents need to increase efficiency and effectiveness—positioning themselves as trusted advisers.
Marketing is an essential piece of the puzzle when it comes to prospecting, lead generation, and branding, but most insurance professionals will admit that promoting their products and services takes too much time away from their main task – selling. Introducing yourself to a broader range of consumers and asserting your role as an insurance resource for existing clients is vital to your long-term success, but traditional marketing can be time-consuming.
Working as a sales agent in the health insurance industry can be lucrative and exciting. With recent training and a solid grasp on the current market, you have the knowledge and enthusiasm you need to get started, but what else do you need to be successful? Leads.
Generating insurance leads is the first step in building your book of business and earning an income. You don’t have to purchase leads to get started. Let’s review some of the best lead generation tips for insurance agents new to the industry:
It’s not a surprise that mobile devices continue to transform our personal and professional lives. Mobile internet usage has been increasing steadily while desktop platforms experience less traffic. This makes sense when you consider that 75% of Americans own a smart phone and over a billion people own tablets globally. This wave of mobile usage will only grow – as will its undeniable affect on consumer habits.
Long-term success in insurance sales will depend on your ability to keep expanding your business. Whether you are a seasoned veteran or just starting your career, growth can be challenging. Adding new clients requires a great deal of time, effort, and money spent on marketing campaigns and lead generation. Instead of focusing on finding new clients, consider the vast opportunities you have within your current book of business. Increase your total revenue per client by selling ancillary insurance products to the people who already trust your expertise.
Part of building a successful insurance agency is recognizing trends in marketing and directing your efforts appropriately to meet the needs of an evolving industry. While online marketing for insurance agencies isn’t new, many brokers haven’t explored the vast potential of reaching prospects, generating leads, and building your brand in this very cost-effective channel. Take a look at some key steps you can take to use online marketing to expand your business and increase sales and revenue.
