Making the Most Out of Open Enrollment

Open enrollment is the time of the year when buyers can sign up for health insurance. It’s different from special enrollment—which occurs when clients get married, have children, get divorced, lose insurance because they’re fired, or move to a different state, among other things. The open enrollment period for 2020 runs from Nov. 1 through Dec. 15, 2019, with plans sold during that time taking effect Jan. 1, 2020.

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10 Resources to Grow Your Insurance Business

The insurance business is incredibly competitive and constantly changing. Many clients look for the easiest solutions to their health insurance problems, and believe it or not, 72 percent of clients search online for health insurance.

To stay ahead of your competitors, you need to stay on top of industry trends and technologies and know what resources are available to help you grow.

Not sure where to get started? We’ve put together a list of 10 resources that you can use to grow your insurance business so you can start thinking in the right direction.

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3 Ways Health Insurers Can Decrease Operating Costs and Reduce Risks

The health insurance industry changes every year. But the enactment of the Affordable Care Act (ACA) has perhaps transformed the industry more than the usual year-to-year changes, as traditional responsibilities of various healthcare stakeholders have shifted.

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Insurance Marketing Ideas: Delight Your Clients and Differentiate Your Business

In an age when clients demand personalization and substitutes are always just a quick search away, the customer experience is quickly becoming a key differentiator for businesses in all industries. In other words, it’s no longer enough to simply ensure your clients are satisfied; you need to include your clients in your new insurance marketing ideas.

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Creative Ways to Turn Prospects into Enrollments and Get More Referrals

Health insurance agencies and brokerages are always trying to land new clients to grow their business.

To do that, many of them make prospecting a continuous top priority while focusing on traditional marketing and content marketing outreach.

Although this approach can certainly help you get the results you’re hoping for, you actually stand to get even better results by launching a referral marketing program that incentivizes your clients to market your business on your behalf.

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Real-Time Quoting: Why It’s Essential in 2019

Back in the day, insurance agents and brokers would have to manually compile quotes from several different carriers every time a prospect reached out.

Not only did this process take a lot of time, but it also lent itself to human error. Agents and brokers would cross their fingers and hope they wrote down the right quote to relay to their prospect. Otherwise, that individual would probably look elsewhere for insurance because they made a mistake and quoted the wrong price.

Thanks to the evolution of technology, new tools enable insurance brokerages and agencies to streamline and improve the quoting and enrollment process considerably while reducing the likelihood of errors.

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