Where would your health insurance agency or brokerage be without email marketing?
Health insurance agencies and brokerages—and, really, every small business, for that matter—are focused on landing more clients and growing their operations.
To do this, they invest in marketing and advertising, and they hire effective sales teams that focus exclusively on closing more deals.
Open enrollment is the time of the year when buyers can sign up for health insurance. It’s different from special enrollment—which occurs when clients get married, have children, get divorced, lose insurance because they’re fired, or move to a different state, among other things. The open enrollment period for 2020 runs from Nov. 1 through Dec. 15, 2019, with plans sold during that time taking effect Jan. 1, 2020.
The insurance business is incredibly competitive and constantly changing. Many clients look for the easiest solutions to their health insurance problems, and believe it or not, 72 percent of clients search online for health insurance.
To stay ahead of your competitors, you need to stay on top of industry trends and technologies and know what resources are available to help you grow.
Not sure where to get started? We’ve put together a list of 10 resources that you can use to grow your insurance business so you can start thinking in the right direction.
Yelp! and other social media give customers a broad platform to share negative feedback, but they can also cast a positive spotlight on you when service is extraordinary.
The health insurance industry changes every year. But the enactment of the Affordable Care Act (ACA) has perhaps transformed the industry more than the usual year-to-year changes, as traditional responsibilities of various healthcare stakeholders have shifted.