Health insurance agencies and brokerages—and, really, every small business, for that matter—are focused on landing more clients and growing their operations.
To do this, they invest in marketing and advertising, and they hire effective sales teams that focus exclusively on closing more deals.
Selling health insurance is an incredibly competitive business. Even the best agents have their work cut out for them as clients switch health insurance plans on a regular basis.
Health insurance agencies and brokerages are always trying to land new clients to grow their business.
To do that, many of them make prospecting a continuous top priority while focusing on traditional marketing and content marketing outreach.
Although this approach can certainly help you get the results you’re hoping for, you actually stand to get even better results by launching a referral marketing program that incentivizes your clients to market your business on your behalf.
The insurance industry is highly competitive. Even if your brokerage or agency is doing a great job, there’s a good chance some of your clients will leave—if for no other reason than that research suggests people switch insurance plans often.
To get your brokerage or agency to the next level, you need to do everything within your power to boost customer retention rates. Not only is it easier to sell to an existing customer than to a new one, but it’s also more lucrative. According to the Harvard Business Review, a 5 percent increase in customer retention can boost profitability by up to 95 percent!
Insurance is a complicated and competitive business. Plans, premiums, and regulations change every year, which confuses the average insurance buyer—who is usually looking to get the best deals.
To get ahead and stand out from the pack, agents need to increase efficiency and effectiveness—positioning themselves as trusted advisers.
In today’s digital world, more and more insurance agents are building successful careers from the comfort of their homes.
That said, not everyone is cut out for remote working.
If you’re new to working from home and aren’t sure what to do, we’ve got you covered.
Here are seven tips for insurance agents that should help you be more effective if you work at home every day.