In the insurance industry, first impressions matter.
When clients have a positive experience in the initial days after buying insurance from you, chances are that they’re going to be happy with their decision—maybe even to the point where they’ll look to you to solve their insurance needs for the foreseeable future.
No matter how successful your health insurance agency or brokerage has been in recent years, you can always do better.
These days, customers are demanding personalized experiences more than ever before. In fact, one recent study found that 63 percent of consumers expect personalized services.
Where would your health insurance agency or brokerage be without email marketing?
Health insurance agencies and brokerages—and, really, every small business, for that matter—are focused on landing more clients and growing their operations.
To do this, they invest in marketing and advertising, and they hire effective sales teams that focus exclusively on closing more deals.
Selling health insurance is an incredibly competitive business. Even the best agents have their work cut out for them as clients switch health insurance plans on a regular basis.