Health insurance agencies and brokerages—and, really, every small business, for that matter—are focused on landing more clients and growing their operations.
To do this, they invest in marketing and advertising, and they hire effective sales teams that focus exclusively on closing more deals.
It’s no secret that healthcare costs are spiraling out of control. One recent report found that U.S. households shelled out $3.5 trillion on healthcare in 2017—an average of $10,739 per person. That’s a ton of money no matter how you slice it.
As a health insurance broker or agent, your job is to sell health insurance to as many people as possible.
To do that, you target all kinds of people—young millennials, small-business owners, HR administrators at larger organizations, self-employed individuals, and even seniors.
You’ve just gotten off the phone with a prospect. The call went well because you came in with a plan, knew what you were going to talk about, stuck to a script, and acted like a trusted adviser.
Open enrollment is the time of the year when buyers can sign up for health insurance. It’s different from special enrollment—which occurs when clients get married, have children, get divorced, lose insurance because they’re fired, or move to a different state, among other things. The open enrollment period for 2020 runs from Nov. 1 through Dec. 15, 2019, with plans sold during that time taking effect Jan. 1, 2020.
Selling health insurance over the phone sounds easy enough, right?
There are unique challenges in trying to sell anything over the phone, but insurance is a distinctly personal product that can impact the consumer’s life in profound ways. The right insurance coverage can affect the health and financial well-being of the consumer and their loved ones.