There’s no such thing as a free lunch, so the famous saying goes. In the world of insurance, there’s no such thing as a free lead, either.
Buying leads is a great way to help build your business, but sometimes creating your own “better mouse trap” to attract new leads is a superior option. It’s more scalable. You own the entire process. Moreover, you control the thought sequence – from first touch to close. That makes for a more cohesive experience.