Insurance Sales and Marketing Tips | The Hub

How to Communicate 2026 Plan Changes to Clients

Written by The Quotit Team | September 30, 2025

Every fall, your clients get a mailbox full of jargon-heavy insurance letters. Most ignore the fine print. This year, stand out by translating 2026 plan changes into simple, actionable updates that keep clients loyal and ready to renew.

In this blog, you’ll get email and text templates, compliance tips, and real-world agent scripts to make plan change outreach painless, and effective.

Understand 2026 Plan Changes

Each year brings new rules, new benefits, and new client worries. For 2026, health insurance agents face key updates:

You need to cut through the noise and help clients understand what really matters for their coverage, budget, and access.

Master Compliance for Client Outreach

You can’t afford compliance slip-ups in 2026. Follow these steps before you hit send:

  • Always use approved, up-to-date plan information from carriers.

  • Document all communications in your CRM.

  • For Medicare, always record calls about benefits, changes, or enrollments.

  • Use Scope of Appointment forms before discussing Medicare Advantage or Part D changes.

  • For ACA, provide Summary of Benefits and Coverage (SBC) updates per CMS requirements.

Pro tip: Keep a compliance checklist handy for every outreach.

Email Templates for Plan Updates

Clients open what’s short, clear, and specific. Use these templates as a starting point.

2026 Plan Change: Basic Notification

Subject: Your 2026 Health Plan: Important Updates Inside

Hi [First Name],

I’m reaching out to share important updates to your health plan for 2026. You may see changes in coverage, networks, or out-of-pocket costs.

Here’s what’s changing:

  • Your prescription drug cap is now $2,100

  • Some providers may no longer be in-network

  • Telehealth coverage terms are different

I recommend reviewing your plan materials. If you have questions, I’m here to help you compare options or schedule a quick call.

Talk soon,
[Your Name]
[Agency Name]
[Contact Info]

2026 Medicare Plan: Part D Cap Focus

Subject: Big News: Medicare Part D Costs Drop for 2026

Hi [First Name],

Good news, Medicare is capping prescription costs at $2,100 for 2026. This could mean big savings for you.

There may also be changes to your plan’s network or coverage. Want a quick review to make sure you’re set? Let’s schedule a call.

Thank you for trusting me with your coverage.

Best,
[Your Name]

Annual Notice of Change (ANOC) Follow-up

Subject: Action Needed: Review Your 2026 Plan Changes

Hi [First Name],

You should have received your Annual Notice of Change (ANOC) for 2026. This outlines all updates to your coverage.

If you’re unsure about any changes, let’s set up a quick review. I want to make sure your plan still fits your needs for 2026.

Thanks,
[Your Name]

Text Message Scripts that Work

Short, friendly texts get fast replies. Always respect client communication preferences and keep Protected Health Information (PHI), out of texts.

For general updates:

Hi [First Name], this is [Your Name]. Important updates to your 2026 health plan...check your email for details, or reply to schedule a call.

For Medicare Part D:

Hi [First Name], new for 2026: Medicare prescription costs capped at $2,100. Reply “yes” if you want to review your coverage.

For appointment reminders:

Reminder: Open Enrollment for 2026 starts soon. Let me know if you want to review your options this year.

Handling Tough Conversations

Some clients push back on changes, especially when costs rise or providers drop out.

Tips:

  • Stay factual—use carrier-provided summaries.

  • Offer to compare all available plans.

  • Document any advice or recommendations in your CRM.

  • Empathize: “I understand this is frustrating. Let’s look at your options together.”

Sample language:

I know changes like this are disruptive. My job is to help you find the best fit—let’s review your plan together.

Closing the Loop with Clients

Keep your outreach organized:

  • Log every call, text, and email in your CRM.

  • Track which clients need follow-up or are undecided.

  • Send a final “thank you” note to clients who renew or change plans.

Example:

Thanks for taking the time to review your 2026 plan with me. Let’s keep in touch if anything else changes.

Communication That Builds Loyalty

The best agents break down complex plan changes into clear next steps. Use these 2026 scripts to save time, meet compliance rules, and build lasting trust.

Simple language.
Clear options.
Always stay compliant.
Ready for 2026? See how Quotit makes every conversation easier.

If you need more email templates, compliance checklists, or tech tools, schedule a demo with Quotit today.

*This is just a guide, agents should review all the federal and state requirements on their own to validate for their territories.