Running an insurance business can feel like sprinting uphill with no finish line in sight.
Between quoting Medicare and ACA plans, chasing down SOAs, keeping up with compliance, and trying to follow up with every lead, it’s no wonder so many insurance brokers feel stretched thin.
The good news? You don’t have to do it all manually anymore. Health insurance technology isn’t just for the big agencies. With the right tools, independent agents and small teams can save hours each week, grow their book, and deliver a better client experience...without losing their minds in the process.
In this post, we’ll walk you through a day in the life of one broker who transformed her business by adopting a smarter, all-in-one platform.
Lisa was no rookie. She’d been selling ACA and Medicare plans for nearly a decade. Her client list was healthy, her referrals were strong, and every AEP she cleared her calendar and braced for the annual storm.
But last year? The storm turned into chaos.
Lisa was juggling three different quoting systems, manually scheduling review appointments, and using sticky notes to track SOAs and follow-ups. “I felt like I was playing whack-a-mole with my clients,” she said. “Every time I completed one task, three more popped up.”
What used to be manageable had become unsustainable.
The final straw came in October.
Lisa accidentally quoted the wrong plan for a new-to-Medicare client. She missed that the plan wasn’t available in the client’s ZIP code because she had multiple browser tabs open—one for ACA, one for Medicare Advantage, and one for dental. The error cost her the sale and nearly lost her the client.
She knew it was time to stop patching systems together.
Lisa booked a demo with Quotit after a colleague swore by it. What caught her eye?
All-in-one quoting and enrolling access for ACA, Medicare, and ancillary lines in one portal
A client-facing quote and enroll widget for her website, allowing visitors to compare plans, run real-time quotes, and complete their enrollment directly—no phone tag required
Automated SOA storage and call recording to stay compliant during AEP
Built-in email templates and appointment scheduling
Within a few weeks, she had the basics down and was already seeing results. “There was a bit of a learning curve, but the support team was great. I only wish I’d made the switch sooner,” Lisa said.
Fast-forward three months.
Lisa was quoting faster, responding to leads faster, and most importantly—closing more deals. During AEP alone, she:
Increased submitted applications by 23%
Cut her time spent per client by nearly 30%
Added dental or vision coverage to 40% of her Medicare Advantage sales
She even captured 17 new leads from her website using the embedded quote tool—without lifting a finger.
“I didn’t feel like I was just surviving AEP. I felt in control.”
Here’s what Lisa shared for agents considering a change:
Centralize your quoting and enrolling: Switching between systems is a time trap.
Don’t wait until October: The earlier you prep, the more profitable your season.
Cross-sell every time: Adding one ancillary product per client compounds your earnings—and loyalty.
Quotit wasn’t just software. It gave Lisa structure. Her marketing, quoting, enrollment, and retention efforts were finally working together.
And when you’re not worrying about compliance errors or missed follow-ups, you can spend more time building relationships—the kind that keep your book of business growing year over year.
Lisa’s experience mirrors what we hear from agents every day—too many hours lost to various systems, too many missed opportunities from slow follow-up.
Whether you're a one-person shop or leading an agency, the right tech stack can make all the difference.
👉 Download the AEP/OEP Prep Kit
The question is: what will your story look like next Open Enrollment?