Large scale insurance lead generators can acquire hundreds, if not thousands, of health insurance leads every day, but it’s the quality of those leads and what you do with them that counts. Right now, successfully selling insurance sales leads, exclusively or to multiple sources, may depend on how fully developed the lead is. It can also hinge on the transition of the prospect to the insurance brokers or agencies buying that lead.
A prospect who can review and compare health insurance coverage options on your insurance lead generation site thanks to a comprehensive comparison and quoting engine may help you increase conversion rates and improve the overall value of your health insurance leads. Let’s consider how you can increase your revenue and get a bigger piece of the pie.