Open Enrollment isn’t just coming. It’s practically sprinting toward you.
If you sell ACA plans, you already know it hits fast, loud, and with very little mercy. But with the right prep and the right tech, you can meet the rush like a pro and avoid burnout before Thanksgiving. Here’s how to make sure you’re ready for ACA Open Enrollment 2025—and how smarter tools can help you scale your impact.
Before you can sell ACA plans, you’ve got to be certified.
That means completing your FFM (Federally-Facilitated Marketplace) training through the Marketplace Learning Management System (MLMS) and renewing your registration. If you work with state-based exchanges like Covered California or Pennie, you’ll need to follow their specific training timelines too.
Pro Tip: Knock this out early—like August or September. Waiting until October means playing catch-up while clients are already calling.
🧠 Tech Tie-In: Once you’re certified, make sure your quoting and enrollment platform is synced to your credentials so you're not stuck toggling between systems. Quotit connects directly to EDE and supports real-time quote generation with built-in eligibility checks.
Carriers love to shake things up.
Every year, insurers update their ACA offerings—premiums, deductibles, network coverage, you name it. That’s why staying ahead of 2025 plan previews (usually released in early October) is critical. It helps you avoid surprises and tee up client conversations before OEP officially begins.
September/October Outreach Tip: Email your existing ACA book of business with a simple subject line like “Heads-Up: 2025 Plan Changes Coming” and encourage them to schedule a coverage review.
Tech Tie-In: Quotit lets you compare multiple plans across carriers side by side. When 2025 rates go live, you can re-shop policies quickly and with full transparency.
Open Enrollment equals client chaos.
If your inbox melted last year, don’t let it happen again. Set up a shopping cart feature on your website to let clients and prospects run their own quotes and enroll 24/7 (yes, even while you sleep). Also, prep templated replies for the questions you get over and over—like “What’s the deductible?” or “Do I qualify for subsidies?”
Tech Tie-In: Quotit’s white-labeled client-facing tools turn your site into a lead-gen engine. Plus, when someone submits a quote, you get notified instantly and can follow up while they’re still warm.
Enhanced Direct Enrollment is the unsung hero of ACA sales.
EDE lets you skip the HealthCare.gov detour and complete applications directly in a broker-friendly platform. You can help clients enroll faster, make real-time updates, and even manage Special Enrollment Periods (SEPs) throughout the year.
✅ Handle subsidies
✅ Upload docs directly
✅ View all app statuses in one place
Instead of juggling spreadsheets and carrier sites, Quotit’s EDE dashboard shows you where every client stands—"In Progress," "Submitted," "Pending Docs," and more—so you don’t miss a beat.
Most ACA clients don’t need a new plan every year, but they do need reassurance.
After enrollment ends, have a system in place to:
Send thank-you emails
Set reminders for plan reviews
Stay in touch about network changes or subsidy adjustments
There’s no magic wand for Open Enrollment, but there are smarter ways to prep. Whether you’re a one-person shop or managing a team, tools like EDE, real-time quoting and enrolling, and website quote widgets can take the chaos out of OEP.
Want to see how it works?