Why is Customer Retention So Important?

Give a person a fish and they will eat for a day – teach them how to fish and they’ll eat forever. That old acorn is not only wise, it’s relevant to how you do business in the digital age. Sell one health insurance policy, and you grow by one customer. But invest time and effort in that customer, serve their needs and then some, and they will not only stay with you, but they are very likely to recommend you to other potential clients.

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Our helpful infographic How to Turn New Customers Into Repeat Business, offers useful tips for growing your business by enriching your customer experience and tapping into your existing clients’ networks. Highlights include:



How to increase your customer retention rates



Tips for soliciting customer referrals



How to leverage digital tools in your retention strategy

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