As an insurance professional, it's imperative to keep up with the latest trends and best practices in the digital marketing world. Our monthly digital marketing news update gives you the latest scoop for a variety of online media critical to online success.
For this March, we'll look at a couple changes to Facebook and Twitter, how to use email marketing for ROI, and more.
LATEST SEARCH NEWS:
A look at the latest best practices and algorithm updates for Google and other top search engines.
How SEO and PPC Can Work Together to Maximize ROI
SEO and PPC have always been very conflicting ideologies. Read More
Don’t Silo Link-Building
Earning links should be part of a cohesive online marketing plan. Link building isn’t magic; link building is promotion and marketing. Read More
EMAIL BEST PRACTICES:
Insight into the most effective design and execution strategies for email marketing.
What You Need To Know To Get More ROI From Email Marketing
According to a DMA report published in 2012, every dollar spent on email marketing generated average returns of $28.50. Read More
How to Offer a Unique Customer Experience Using Email Marketing
Email intelligence takes advantage of behavioral, contextual and external data to increase each subscriber’s engagement by adapting the content and the sending time of each email. Read More
BEHAVIOR & CONVERSIONS:
Latest trends and findings for optimizing website visitor behavior and conversions.
Digital Marketing Trends: Does Personalization Matter Anymore?
Personalization is one of the biggest digital marketing trends brands are targeting today. Read More
Survey: 57% of U.S. adults use ad blocking tech on desktops
Ad blocking has become a major issue facing the digital advertising ecosystem. Read More
The inside scoop on the latest social media trends and developments.
Study: Facebook 'Reactions' Emojis Are Hits - Once People Find Them
Facebook's FB +1.24% new Reactions, the set of five new symbols to supplement its longstanding Like button, are proving popular, according to a study out today. Read More
Will Recent Twitter Timeline Changes Kill Your Marketing Results?
Now instead of showing Tweets in order, they will be displayed according to relevancy. Read More
Check out February's Digital Marketing News Update.