April 2016: Monthly Digital Marketing News Update


As an insurance professional, it's imperative to keep up with the latest trends and best practices in the digital marketing world. Our monthly digital marketing news update gives you the latest scoop for a variety of online media critical to online success.

This April we look at 8 SEO KPIs to know and act on, email marketing no-no's to avoid, the art of influencer marketing, and more.


A look at the latest best practices and algorithm updates for Google and other top search engines.

4 Indirect Ways to Improve Your Search Rankings

The primary benefit of these marketing techniques is not to improve search traffic, but there’s a good chance that, if done right, they might help you with your search traffic too. Read More

8 SEO KPIs You Should Know and Act On Right Now

The following are the 8 SEO key performance indicators that you should know and act on right now. Read More


Insight into the most effective design and execution strategies for email marketing.

4 Little Email Marketing No-Nos That Could Land You In Big Trouble

Could your current email marketing practices potentially cause trouble for you? Read More

Gmail Ads: Email Marketing Without the Emails

What are Gmail Ads, and are they worth incorporating into your digital marketing mix? Columnist Laura Collins explains this relatively new ad format and showcases case studies that illustrate their impact. Read More


Latest trends and findings for optimizing website visitor behavior and conversions.

How Influencer Tactics Can Bring Personalization to Content Marketing

Influencer marketing has taken off in the advertising world, and brands are finding that the tactic has strong potential for delivering relevant and personalized content in real-time. Read More

You Better Be Tracking the Right Conversion Analytics

By tracking conversions based on campaigns rather than focusing on the overall plan, you can pinpoint what exactly is and isn’t working at certain points within your marketing funnel. Read More

social-iconSOCIAL MEDIA:

The inside scoop on the latest social media trends and developments.

Twitter Simplifies Conversion Tracking & Audience Segmentation With Universal Tag

The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored audiences. Read More

The LinkedInfluencer: 5 Questions With LinkedIn Executive Editor Dan Roth

Brandchannel editor-in-chief Shirley Brady spoke with Roth to find out how LinkedIn’s open publishing revolution is evolving — and who’s innovating and leading the way. Read More

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